At Sticky Digital, I had the opportunity to shape how brands connect with their most loyal customers. Starting as a Senior Graphic Designer and later stepping into the role of Design Director, I grew from designing thousands of campaigns myself to leading a team that scaled creative across more than 30 client accounts.

During my time as Senior Graphic Designer, I crafted over 2,200 email campaigns, along with lifecycle flows, SMS visuals, and loyalty landing pages. In collaboration with account strategists, I turned marketing strategies into visuals that sparked engagement and drove measurable revenue for some of today’s most recognizable Shopify brands, including Clevr Blends, KISS Nails, MUD\WTR, Tubby Todd, XMONDO Hair, and ZO Skin.

As Design Director, I hired and mentored a team of four designers, developing scalable design systems and templates that allowed us to move faster without sacrificing creativity. Together, we implemented processes for asset organization, responsive design, and efficient production, creating over $1M in monthly retainer deliverables while supporting several client brands on their journeys from $10M to $50M+ in revenue.

This case study highlights a selection of work that reflects my eye for craft and visual storytelling for a handful of clients for anywhere between three months and two years.